New Products & Services, the SOHO Market, A Contest! ...12-97

Who said: "Twenty years from now you will be more disappointed by the things you didn't do than by the ones you did." As we all know, knowledge is power. I learned an important lesson about the technology business a while back. What's important is not just what you know, but how you find the information you need, and, what you then do with that information. That's one of the things that keeps us competitive.

What have I learned this week that can benefit you, my worldwide readers? By the way, Mark Twain is the author of the quote. New Products/Services: Lew Platt, CEO of Hewlett-Packard, reports that H-P, the world's second largest computer company, is well positioned to exploit many new growth opportunities ahead by offering a broad line of products for the emerging electronic commerce market. Netscape and H-P are going to jointly develop a workflow system that will enable corporations to handle paper-based tasks.

Intel Corp. demonstrated new software Thursday that would enable personal computers to receive digital, high-definition television signals, providing a possible end to the format war between the computer industry and the broadcasting/consumer-electronics industries. Texas Instruments announced that TI researchers have demonstrated the successful combination of copper wiring with a low-k insultaing material. This will lead to future microprocessor chips that are at least 10 times faster and use less power than today's.

Business travelers, tired of messing with dial-up modem connections and DLL files when they're on the road, want the same high-speed connectivity they're accustomed to having in the office. Now they may get this wish fulfilled, as two companies -- @Home Network and 4th Communicaitons Network -- have agreed to build a broadband network and laptop based in-room services that will deliver high-speed Internet access. The effort has already begun at select American hotels and will expand nationwide in early '98.

Neat Business & Gift Products to Check Out: Ulead's MediaStudio Pro v.5.0, whose multiple uses excitingly and easily advance the art of digital desktop video; -- Lotus' Notes v.4.6 and their neat Bean Machine, which lets you create multimedia java applets in minutes; -- Intel's amazing Create and Share Camera Pack; -- GoldMine's 4.0 contact managment program that provides unbelievable sales force automation; -- and H-P's Colorado 5 gig Tape Backup and their HP LaserJet Companion xi, an incredible all-in-one printer accessory that allows you to copy, fax, scan, and file to your computer or your printer: More ideas next time.

What's the Hottest Market? It's the SOHO (Small Office Home Office) market and the WBE (Women Owned Business) market. In every industrial sector, from services to manufacturing, WBE's are growing faster than the overall economy. Employing 15.5 million people -- more than all of the Fortune 500 companies combined -- WBO's generate nearly $1.4 trillion in sales. Employing one out of every five U.S. workers, 38 percent of all SOHO's are owned by women, 40 percent of whom have been in business for 12 years or more.

Trend to Note: Women entrepreneurs are taking a more proactive approach than men business owners in their adoption of new technology and use of the Internet to grow their business. A survey done by IBM revealed that WBO's increased their computer investments in the past year by 60% and plan to invest an additional $67 billion in computer hardware and software in 1997. Question? Now that more and more big businesses are recognizing the importance of this trend, do they know how to sell to small businesses? With my expertise as a SOHO and a WBE, I'm looking forward to helping some of my clients reap the rewards of this lucrative market.

Sports Moment: As most of you probably know, All-Star guard Latrell Sprewell had his four-year, $32 million contract terminated by the Golden State Warriors for attacking coach P.J. Carlesimo. It was the first time in NBA history that a player had his contract terminated for insubordination. Suspended by the NBA without pay for one year, Commissioner David Stern said "a sports league does not have to accept or condone behavior that would not be tolerated in any other segment of society." Good decisions by everyone except Latrell.

We thought it would be fun to have a holiday contest. The first 3 of our over 750 e-zine readers who respond back with the most correct answers to these 5 questions will receive a Holiday Gift Basket valued at $50. Here're the questions: 1) Of the following technologies: fax machine, cellular phone, PC, pager, ATM card, video conferencing, Internet access, and conference calling, which one do consumers say is the most valuable to them; 2) which do they say is the least valuable to them; 3) what color text did I use on our Web site to describe my latest book; 4) How many clients are listed on my Web page; 5) Why is a manhole cover round? Go for it -- have fun -- and good luck! Answers and winners will be posted next time.

Copyright 1997 by Marlene B.Brown, Futurist/Speaker/Consultant/Writer Author of "TechnoTouch II: High Tech + High Touch = High Return©" Visit our web site at

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