Marlene B. Brown
Business Futurist, Marketing Strategist, Web Designer,
Writer, Author, Mother, Grandmother, Rotarian


"Warrior Team Trends" - 7/12/99
   

- Marlene's Memo: July 99 - Connectivity Amidst Chaos: Woodstock 99

As usual, events in our lives seem to swirl in seemingly unpredictable patterns, causing occasional concern and chaos in an existence that is often exciting and rarely boring. Let's look at a few recent ones and then analyze them.

EVENT ONE: Eileen Collins, the first woman to command a U.S. space flight and the first woman to land a spacecraft, did so on her first mission, landing the shuttle Columbia at night while the world watched. A burial at sea, followed by two memorial services, brought some closure to the Kennedy and Bessette families.

EVENT TWO: A leading supplier of Internet gear for the cable industry is touting products to allow cable companies to block or restrict consumers from reaching any Web site they choose. Telephone companies are installing equipment on their networks that can cut the speed of dial-up modems by up to half.

EVENT THREE: Home Depot, the largest U.S. retailer of home-improvement goods, asked its suppliers not to sell their products directly to consumers over the Internet, or risk having their products dropped from Home Depot shelves. Home Depot expects to start selling goods over the Internet by the end of this year.

EVENT FOUR: A new NBC News/Wall Street Journal survey reveals that Americans are frightened by violent crimes committed by young people. After 72 hours of peace and love, Woodstock99, an event that had almost everyone singing its praises, ended with 3 hours of violence by a tiny fraction of attendees.

EVENTS ANALYZED: Eileen Collins embodied the traits of a successful team leader when, at a welcome-home ceremony, she downplayed her role in history, choosing instead to thank ground support crews and plug the space program. Her three-year-old daughter, Bridget, and supportive husband, looked on with pride.

The loss of JFK, Jr brought a global outpouring of emotion similar to the loss of Princess Dianna. Why is this and what does it say about our world? Perhaps we're feeling a lack of "human connectedness" with those who are most important to us. That walk out the back door of the farmhouse to grandparent's or cousin's houses has given way to long-distance telephone calls and e-mail conversations.

This is a critical juncture for cable companies as they spend billions of dollars rolling out high-speed Internet service over cable lines. Involved in a tussle with ISPs, telcos are struggling to meet voice and data demands. Cable and telco companies are drawing sharp criticism from public advocacy groups and angry consumers.

Home Depot's position that they would prefer to partner with their suppliers, rather than have them become competitors, is understandable. However, at the present time, Home Depot is lagging behind many of its suppliers, including Rubbermaid and Black and Decker. We live in an era of "snooze and you could lose."

Most forward-looking companies who have embraced technology will tell you that they are unstoppable but they never stop looking over their shoulders. No one has a hold on the market anymore. The little guys can be swallowed up by the big guys and even the big guys have to keep up with technology.

It has been more than disconcerting to bear witness to the various acts of violence young people inflict upon themselves and others. There doesn't seem to be any clearcut answers or traceable patterns.

Perhaps the vandalism that occurred during the last 3 hours of Woodstock could be attributed to the heat, the easy to set on fire trash cans, the unhappiness at food and beverage prices. Or maybe it was a last-ditch rebellion by a few who didn't want to leave an event where the vast majority of people were friendly fellow human beings, enjoying a musical event that so many had looked forward to.

Earl and I and our 20 year old college intern, Matt, were there for 9 hours on Saturday. To the few who rebelled, I'm sad you felt it necessary to end it that way. To the many who wouldn't follow the few, I'm proud you saw fit to stay above the fray.

To Rome Mayor Joe Griffo, County Executive Ralph Eannace, EDGE VP Steve Dimeo, and to all of your teams who worked so hard on this, my congratulations that you dared to go out on a limb and my condolences that you've had to take a small amount of abuse. Only the positive memories of this will stay with me.

When you look at the pictures we took at Woodstock 99, you'll see what a wonderful event it was and you'll witness the many thousands of others in our beautiful Upstate NY community who were so excited and proud of the community spirit generated and the "connectivity" we all felt.

As Lauren Bessette's uncle, Dr. Jack Messina said in a eulogy at her service, "If the events of these past days have taught us anything, it is to honor the moment. Cherish those around you. Try to find a balance between work and family. Contribute something to your commmunity, and above all, share the love you feel for others each and every day."

I'm getting ready for most of my children and grandchildren to arrive tomorrow and Saturday to help Grammy celebrate her birthday. I will, indeed, honor the moments, share the love, and enjoy the memories.

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TECH TRENDS: A report from Media Metrix showed that the number of consumers who are simultaneously using PCs and television sets grew by 1.8 million over the past six months. More than half of all households now have a television set and a computer in the same room, possibly showing that convergence may not happen.

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TECH ALERT: As transistors calculate at an ever-faster rate, unprecedented in history, computers keep getting more powerful. German fab manager Hans Deppes 1-GHz commodity chips are expected to hit the market before 2000, with Intel's 800 MHz chip, McKinley, hitting the 1-GHz mark shortly thereafter.

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TECH HEALTH: As more and more people turn to the Internet and the Web for information on health care issues, the role of health-care professionals will continue to change dramatically. DNA fingerprints will be part of our electronic medical record, and imported commodities will continue to pose a threat to US farmers.

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TECH TRADING: A 44-year-old day trader in Atlanta, Georgia opened fire in a brokerage firm, killing twelve people, including himself. IDC research reports Asia Pacific e-commerce applications market will exceed $1.3 billion USD by 2003 and 65 percent of all European businesses will have Internet access by 2004.

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E-COM NEWS: CyberShopper's recent survey of internet users, shows that in 1999, 53% have already purchased something on the web. The average spending per purchase is $206, a 38% jump over last year. A new study by the Boston Consulting Group shows that online retailers in the US and Canada will collect $36.6 billion during 1999.

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Y2K NEWS: An Associated Press poll found that almost one-third of Americans anticipate problems from the Y2K computer bug, planning to stock up on food, water, and other supplies, and take extra money out of the bank. More news here.

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TECH TRENDS TWO: Trends show that companies who are snoozing are losing. Key executives quit companies with plans to set up new online competitors to put their previous company out of business. In many cases, the competition is already working on similar plans. Check here.

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TECH TOUCH: A new campaign urging parents to get Net wise is being offered by some of the Web's most popular sites, including Yahoo!, America Online, Lycos and The Walt Disney Co. They are offering recommendations for safe sites and software tools to keep children safe online.

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VIRUSES / HOAXES: Here's an interesting hoax: "My name is Bill Gates. Thank you for signing up for my Beta Email Application. We need your help. Forward this to everyone you know and if it reaches 1000 people everyone on the list will receive $1000." Questions and info here.

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TECH TIDBITS: After breaking into a car with a screwdriver, a British thief found a camera in the glove compartment and let his girlfriend photograph him as he searched the car and posed. When the owner had the film developed a week later, there he was, ready for police identification and subsequent arrest.

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FREE LINKS: We've got a number of links we think you'll find of interest and value. Check them out here and let us know if you'd like to submit yours or another site you know to our growing list of free links.

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POLITICAL TECH: The Federal Election Commission is trying to clarify a rule that would require small web site hosts to identify themselves and adhere to strict spending limits. In urging the FEC to move quickly, Commissioner Lee Ann Elliott said, "I'm anxious for us to get the rules out there because we're the ones behind the curve. Everyone else is using the Internet."

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TECH OPPORTUNITY: Brick and mortar retailers are realizing they need both an offline and an online presence to stay competitive. Interested in how you can do this? Contact us, and make sure to also ask for our Free Reports!

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MARLENE'S MEMO: is a short, free sample of the in-depth material that appears in the monthly subscription newsletter, Mindshare Trends. Subscribe now, by filling out our online Contact form, and we'll send you Predictions of 1999 (a $75. Research Report) as a free, bonus issue. Save time; let us help you stay competitive by tracking important surveys, studies and trends for you.

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Copyright 1999 by TechnoTouch Marketing Strategists. Please feel free to forward. (Columns available for newspapers and magazines.) Reproduction for publication is encouraged, with the following attribution: "From "TechnoTouch Trends", an electronic bulletin produced as a public service by MarmeL Consulting Firm. Written by Marlene B. Brown, business futurist, marketing strategist, professional speaker, author of TechnoTouch: Business in the Age of Digital ConnectivityŠ. (315) 853-1318 or marlene@technotouch.com"

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Marlene B. Brown, MS, CSP, CMC, Business Futurist Publisher Mindshare Trends and Marlene's Memo Writer, Future Trends Keynoter, Motivational Speaker: Embracing Change/Technology, Leadership/Teamwork Marketing Strategist, Award-winning Website Designer Author:"TechnoTouch: 21st Century Leadership" (book) & "TechnoTouch Relationship Selling" (software prog) Tel: 315-853-1318 * E-mail: marlene Web site: www.technotouch.com/

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To Subscribe to Marlene's Free Memo, simply e-mail us and in the Subject line type "Subscribe Memo." To Unsubscribe, type in the Subject line "Unsubscribe Memo". ================================================

Technotouch Y2kEcom WebBiz FreeLinks Contact Virus Woodstock99

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Click here to view Woodstock Mohawk Valley 99 pictorial page one

Click here to view Woodstock page

Click here to view Boilermaker / Hall of Fame pictorial page one

Click here to view Boilermaker page

Click here for article on the Boilermaker Youth Run

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- Marlene's Memo: 12 July 99 - Warrior Team Trends: Hall of Fame & Boilermaker -

 

"Bill, looks like you're having another bad hair day!" This lighthearted comment from ESPN's Larry Ralston to a grinning Bill Rodgers, one of the world's great multi-marathon race winners, was just one of the many exchanged as the VIP bus pulled out of the hotel parking lot. Shortly after, we arrived at the crest of a hill overlooking nearly 9,000 runners assembling for the Utica Boilermaker, the largest US road race. It was a momentous weekend, locally and internationally, full of warrior trends.

EVENT ONE: The day before the race, the rain threatened and the clouds rumbled ominously, but the sun persevered for the second annual induction ceremony into the Distance Runners Hall of Fame. Under the leadership of Joe Kelly, Director, it left those of us in attendance spellbound at the accomplishments.

EVENT TWO: As I stood on the starting line listening to and watching as the countdown began, I marveled once again that the Boilermaker, begun in 1978 to celebrate the Utica Radiator Corporation's 50th anniversary, has grown - under the leadership of Director Earle Reed - into one of the top 100 road races in the US.

EVENT THREE: This year, the Boilermaker went high tech. It was simulcast on the Internet for the very first time ever, a joint venture of Syracuse University and WKTV's Channel 2. For the first time, entrants had a ChampionChip (manufactured by PAR Technology) attached to their running shoes, registering the runners time into a computer. Borg Internet Services put race results on the Boilermaker web site as they occurred.

EVENT FOUR: In an unprecedented women's sports event, Michelle Akers left the game after giving her all; Kristine Lilly successfully headed off what looked like a goal by team China; Briana Scurry stopped the potential game-winning shot; then Brandi Chastain's left-footed kick found the right side of the net. 40 million viewers tuned in as the teams played to the largest crowd - over 90,000 - ever to attend a women's only sporting event.

EVENTS ANALYZED: The amazing weekend began on Friday when Earle and Joe - along with Billy Mills - were the presenters at our Utica Rotary Club meeting. Best known for his dramatic upset victory in the 10,000 meters in the 1964 Tokyo Olympics, Billy - an Oglala Lakota who lost both his parents by the age of 12 - mesmerized us with his intriguing story and video footage.

Early Saturday afternoon found us on the grounds of the Masonic Home, standing under the tent until the rain died down, then helping wipe off the chairs for the induction ceremony. What a thrill it was to sit with my daughter, Christina, and have the privilege of introducing her to Billy and the other award winners assembled on stage.

Among them were Amby Burfoot, editor of Runner's World magazine and winner of the George Sheehan media award; Francie Larrieu Smith, a five-time Olympian selected by Runners' World as "the most versatile runner of the quarter century"; Johnny Kelley, the grand old man of the Boston marathon whose video acceptance included his marvelous rendition of "Young at Heart"; Nina Kuscsik, the first female winner of the Boston Marathon, and the inspirational Billy Mills.

Mid-afternoon found me at home, glued to the TV set, watching the US Women's World Cup Soccer match. Not a silent sports-watcher, even the cats decided to head for the back porch rather than be subject to my enthusiastic outbursts as I cheered my team on to victory. My shouts of absolute delight blended with the roar of the crowd as the US women's soccer team storybook finish proved that no longer can anyone take women athletes lightly.

By early evening, we were on our way to the reception for the Runners Hall of Fame inductees. The beautiful early evening outdoor setting was perfect for enjoyable chats with winners, honored guests, and several dozen of the local people who made the event run smoothly, including PR Director Joe Romenelli and the local media folks from the Observer-Dispatch, TV and radio stations.

Early the next morning, as I stood at that starting line taking pictures for the web site, I was once again reminded that it's a warrior team mentality that brings dreams to reality. Those ladies on the US women's soccer team demonstrated that. Those deserving inductees, Earle and Joe and their well-oiled teams, the countless sponsors, the thousands of volunteers, and the countless faithful viewers who lined the 9.3 mile 15 Kilometer course demonstrated that.

I was brought back to the present as the wheel-chair runners rolled down Culver Ave., lining up ahead of the elite runners from all over the world, followed by the throngs of runners from near and far. The countdown began, the bugle's sound echoed throughout the valley, the opening prayer reverberated over the microphone system, and I whispered a silent prayer to my daughter, lined up somewhere out there in that excited throng.

The starting gun went off, the throngs descended, and a chorus of high-pitched sounds reminiscent of a multitude of warrior crickets filled the air as the mats placed on the road picked up the frequency of the coded computer chips. Five minutes later, we were back on the VIP bus, headed for the finish line, to see records shattered and dreams come true.

How to describe it: a feeling of community, of family, of pride in teamwork, of being fully involved in the joy of living life to its fullest, of the realization of the important impact Title IX has had on women's sports. All of these events reinforced the sentiment US Coach Tony DiCicco said Mia Hamm shared with him, "Coach us like men, treat us like women."

Each person's individual contribution to the teams referred to in this memo made the impossible once again possible. View pictures of the weekend's events, the winners, and the marvelous after-race party at FX Matt Brewery here: And how about making plans to join us next year? You won't regret it.

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TECH TRENDS: According to eMarketer, by 2003 as many as 350 million people around the world will use the Internet for travel, shopping and other services. The US is expected to continue to generate the bulk of online shopping revenues over the next five years, with Germany second, and the United Kingdom a close third. The largest growth area for Internet access? South America.

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TECH ALERT: Researchers for the journal, Nature, reported that Internet search engines aren't keeping pace with the explosive growth of the Web. Their study found that search engines cover a diminishing fraction of web pages and take a long time - up to six months - to list new sites. As of February, the searchable Web consisted of 800 million pages containing more than 6 trillion characters.

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TECH HEALTH: From London comes news that a cup of black tea a day can help prevent heart attacks. Seems the big thing is flavonoids - an ingredient found in tea, bright colored fruits and vegetables, and red wine - are natural substances that make blood cells less prone to clots.

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TECH TRADING: The Web site of popular online auctioneer eBay was down again on Saturday, the third such incident in less than a month. Back up once again, it's problems - though temporary - open the door to competitors.

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E-COM NEWS: According to a recent survey by Greenfield Online, the number of college students buying online has doubled to a full 25 percent from a year ago. With women joining the Internet in increasing numbers, and 80 to 85 percent of household spending controlled by women, their presence is fueling the e-commerce revolution. More here.

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Y2K NEWS: According to Forbes magazine, an average PC and its peripherals consume about a thousand kilowatt-hours of electricity per year while connected to the Internet (at an average of 12 hours per week). With 200 million computers in homes and businesses, and 36 million being added each year, the power outages expected at the turn of the century, could make you yearn for a generator.

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FREE LINKS: We've got a number of links we think you'll find of interest and value. Check them out here and let us know if you'd like to submit yours or another site to our growing list of free links.

============================

TECH TRENDS TWO: A recent study by International Data Corp shows that more and more companies are outsourcing services, finding it an affordable way to gain the technology and skills they currently don't have but need to stay competitive. More info here.

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TECH TOUCH: Unable to land because of the dark polar winter, a US Air Force plane swept down over the Antarctic, found the C-shaped chain of blazing barrels, and dropped the emergency medical supplies needed by a US worker who has discovered a lump in her breast. The staff on the ground, with just seven minutes to collect all six bundles before the minus-67-degree cold damaged the drugs and equipment, successfully did so.

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VIRUS / HOAX / PREVENTION: The Make-A-Wish Foundation says a chain letter circulating through business offices in the US, asking to grant a boy dying of a brain tumor his wish, is bogus. The scam has been making the rounds for the last 10 years. More info here.

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TECH TIDBITS: During a recent computer convention in New York City, a device named Ralph wowed industry executives. The wearable computer headset was created by a group of Dearborn high school students as a project for a video production course. Whether walking down the hallway or sitting in class, its wearers can surf the Net, play games, and write papers. Anything's possible today.

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TECH OPPORTUNITY: Everyone's taking advantage of the opportunities to be found on the Net - you might as well. We can put your URL or info about your products and services where millions of people will visit. Contact us, and make sure to also ask for our Free Reports!

===========================

MARLENE'S MEMO: is a short, free sample of the in-depth material that appears in the monthly subscription newsletter, Mindshare Trends. Subscribe now, by filling out our online Contact form, and we'll send you Predictions of 1999 (a $75. Research Report) as a free, bonus issue. Save time; let us help you stay competitive by tracking important surveys, studies and trends for you.

==========================

Copyright 1999 by TechnoTouch Marketing Strategists. Please feel free to forward. (Columns available for newspapers and magazines.) Reproduction for publication is encouraged, with the following attribution: "From "TechnoTouch Trends", an electronic bulletin produced as a public service by MarmeL Consulting Firm. Written by Marlene B. Brown, business futurist, marketing strategist, professional speaker, author of TechnoTouch: Business in the Age of Digital ConnectivityŠ. (315) 853-1318 or Email. =======================================

Marlene B. Brown, MS, CSP, CMC, Business Futurist Publisher Mindshare Trends and Marlene's Memo Writer, Future Trends Keynoter, Motivational Speaker: Embracing Change/Technology, Leadership/Teamwork Marketing Strategist, Award-winning Website Designer Author:"TechnoTouch: 21st Century Leadership" (book) & "TechnoTouch Relationship Selling" (software prog) Tel: 315-853-1318 * E-mail: marlene@technotouch.com Web site: www.technotouch.com/

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To Subscribe to Marlene's Free Memo, simply e-mail us and in the Subject line type "Subscribe Memo." To Unsubscribe, type in the Subject line "Unsubscribe Memo."

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Click here to return to Boilermaker / Hall of Fame pictorial page one

Click here to view Boilermaker page

Click here for article on the Boilermaker Youth Run

Click here to view Woodstock Mohawk Valley pictorial page one

Click here to view Woodstock page

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7/20/99 - Good morning, Marlene

I really enjoyed your coverage of the Boilermaker. My one regret is that I did not give you the information about the 11th Annual Youth Run which is sponsored by Utica National and an event that I coordinate!

This fun run takes place on the grounds of the Masonic Home on Saturday morning the day before the Boilermaker. There were 1,500 kids between the ages of 4 and 12 who ran in 4 different categories and distances. (4-6 1/4 mile; 7-8 1/2 mile; 9-10 3/4 mile and 11-12 1 mile) The event is free and each participating child receives a free T-shirt and goody bag as well as great refreshments at the end of the run.

This event is now the 8th largest Children's Run in the nation and one of the best events for kids in this area in the summer. Not only do kids from our local Utica-Rome area participate, but also those from around New York State, especially those where their parents are runners participating in the Boilermaker Road Race.

This year, we had 73 kids from 20 states other than New York that ran. We had a child who is visiting our area as part of a group from Ireland, a child who is legally blind AND our very first wheelchair participant. What a joy it was to watch the crowd as 11 year old Loren Wilson came down the stretch to the Finish Line in her chair. It moved many to tears and may inspire others to join her next year. And who knows where it may lead her in the future. She was presented with a T-shirt by those who chair the Wheelchair Division for the Boilermaker and suffice it to say they are delighted that we are helping to develop potential wheelchair racers from our area.

The event was filmed on Saturday and aired twice by the FOX-TV 33 network on Sunday, July 11th. The kids who ran got a chance to glimpse themselves on TV as they participated in their runs and viewers got a chance to see what goes on behind the scenes to put this great event together. Today's Youth Runners are tomorrow's Boilermaker Road Race participants...and potentially a Distance Running Hall of Famer may be among them. So keep this on your calendar for next year!

We would love to have you come out to the Masonic Home and see what we do. It gets bigger and better each year. July 8, 2000 will be the 12th Annual Youth Run and we are already planning! Thanks, Marlene! - Linda Beha.

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